1. Promote goodwill.
Are you involved in your community? Do you exhibit at the community expos, trade shows, health fairs, community service events, i.e. health fairs, charity golf tournaments, fundraising events? If yes, you need to provide your audience and fellow exhibitors with a tangible reminder that you were there, for the good of the community as well as exposure for your company!
2. Advertise your goods and services.
Going to trade shows which are relative to your industry is a given, but what about those trade shows/events/appointments that you don’t consider relative to your company? Insurance companies naturally will go to home shows, auto shows, (hopefully) health fairs, but what about educational fairs, safety events, and schools? All elementary schools know that the safety issue begins with our little ones! Take a gift for the K-8 students, making the reminder for safety and health appropriate to their age. For the high school group, emphasizing car safety, anti-gang, peer pressure, smoking, drinking and drug information and reminders are a must! Take things to your local law enforcement, fire department and social service department for them to give out to the kids in the community. They will appreciate your consideration! God knows our community helpers rarely have the money to spend on goodwill tokens!
3. Build customer loyalty.
Do you have customers who you want to thank for being with you for “X” amount of years, “X” number of referrals, “X” amount of items purchased from you, or money spent at your place of business? This would be a great thank you to them for helping your business to grow!
4. Build store and trade show traffic.
Going to your trade shows is one thing, getting people to your booth is quite another! Have something interesting for them that they will not only hang onto, but also others will see and say “Hey, where’d ya get that!”
5. Celebrate an anniversary or grand opening.
Just starting up? You’d better have some budget allowed for your opening to show people you intend to stay in their community for a while. Otherwise, not showing “good faith” to the community may keep people away. Anniversary gifts are a great way to say, “Thanks for your business through the years.”
6. Thank your employees and customers for a great year.
You didn’t get where you are all by yourself — your employees helped, which you know well. Give them a tangible thank you gift on their anniversary or your fiscal year-end anniversary. A picnic is wonderful and fun, but something small to take home with them is a real perk! And they will remain happily loyal just for such a small gesture.
7. Provide incentives for total quality or safety programs.
Have your employees kept your company injury-free? Have workmen’s compensation claims and suits dropped or diminished? Your employees will strive even harder to provide a safe environment for your workers if they are rewarded for their efforts. Trust me…it really works!
8. Get your company’s name and phone number or URL in front of customers and prospects.
Have you just gone online? Gotten a Web site? Who knows you are there? Do you do a direct mailing or have something small you can send with your billing? I have just the things to show your clients are seriously wanting to consider your Web site as a real part of your/their business with your company, where they can go to get their questions answered without having to always get someone on the phone. Things like that would be realistic reasons to alert your clientele of your Web site. Send them something (even as small as a magnet) to keep close at hand for getting in touch with you when they need to without always having to go to their phone book or their bill file.Today, the promotional products industry is one of the fastest-growing promotions and communications media in the nation with total industry sales over the $18.6 billion in sales in 2011. Promotional Products are used every day, several times a day. They are looked at, written with, worn and involved in a whole list of other day-to-day activities. Call 970-424-2143 for all of your promotional needs. Unlike premiums which must require a purchase, most of these items are given away free. They are used to generate leads, increase name awareness, make friends, thank customers, boost store traffic, introduce new things, and motivate people. Promotional Products are known as Advertising specialties or free gifts. Marketing people invest billions in ad specialties each year. They complement other media; they can be directed to selected audiences. People jump through hoops to get them. Records show that 40 percent of people can remember the name of the advertiser as long as six months after receiving the free gift. And 31 percent still use the gift after one year of receiving it. These items are very effective at trade shows, open houses, special events and grand openings. The positive feelings they generate about your business often lead not only to sales but also to closer relationships.